Wednesday, 1 February 2012

Nike+ FuelBand keeps track on your physical activity

In New York today, Nike finally unveiled the product that’s kept our world buzzing over the last few weeks when they announced the Nike+ FuelBand. Mark Parker, Lance Armstrong, Kevin Durant and Carmelita Jeter were on hand to further discuss this amazing new product. The Nike+ FuelBand merges data, sport and every day life as it tracks any and all movement. The band also makes use of something we all know full well with its red, yellow, and green lighting system that let’s us know how we are doing as we strive to achieve that next level.

Using their new universal measurement system called Nike Fuel, you can compete against anyone with any body type at any skill level. As you accomplish each goal, the FuelBand's LED lights turns from red to yellow to green. By providing this simple meter, the wearer can check their activity status with a mere glimpse. For more detailed queries the band's display can toggle between time, distance, calories burned and Fuel. By creating a normalized metric, Nike hopes to make collaboration and competition among users of different athletic levels more fun.



An accelerometer and tracking algorithm two years in the making, the FuelBand's user interface is undoubtedly the most attractive part. Equipped with a built-in USB, the band also wirelessly syncs with your iPhone over Bluetooth, simply by pressing the mechanism's only button for a few seconds when it's within range of the phone. From there you can share your monitored information with friends on Facebook, FourSquare and Path. You can also make daily notes within the iPhone app. It allows you to choose from several emoticons to reflect on what kind of day it was for you, and jot down personal details about what went on. The band automatically resets at midnight, leaving you ready for the next day's challenges, whether that's merely walking to work or working out at the gym. 


Nike+ FuelBand is great if you’re an athlete or if you simply want to stay in shape. As for the price, Nike+ FuelBand should cost about $150, and  will be available for pre-order from 5pm EST on 19 January 2012 in the U.S. and will hit Europe in May 2012. 

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